Apples and oranges and all of that, but it's difficult not to see and notice the very, very obvious similarities between the upcoming Dead Island 2 and the currently-out Dying Light 2 in this new trailer for the former, which highlights the game's zombie-slaying playground of LA. Or, "Hell-A" as it's lovingly referred to within.

Explore HELL-A – Dead Island 2 takes players across the most iconic locations of the City of Angels, now stained with horror, in an exciting pulp journey from the verdant suburbia of Beverly Hills to the quirky promenade of Venice Beach.

Brutal Melee Sandbox – Combat delivers the most intense, visceral and gory first person experience possible, with plenty of weapons and brutally tactical options to chew your way through the zombie horde. Whether you’re slicing, smashing, burning or ripping, we want you to truly feel it.

Be the Ultimate Zombie Slayer – There are six characters to choose from, each with their own unique personality and dialogues. You can fully customize the abilities of each Slayer, with our brand-new skill system allowing you to re-spec instantly and try out the craziest builds.

Zombie Infestation – Ready to experience the most advanced dismemberment system in games? Our LA is crawling with zombies that look and react realistically. These mutated wretches are the reanimated, rotten heart of Dead Island 2 with dozens of distinct zombie types, each with their own mutations, attacks and hundreds of visual LA-themed variants. Our monsters are relentless, challenging, and true Los Angelinos. Will you be able to survive?

A Cinematic Co-op Adventure – As a proper RPG experience, Dead Island 2 offers plenty of exciting quests, a crazy cast of characters, and a thrilling pulp story, to truly immerse you in its twisted universe. Re-playability is guaranteed. Add an over-the-top co-op mode for up to three players, and you’ll stay in LA for a very long (and gory) trip.

It's not subtle, those similarities. From the dropkicks to the weapon customisation and parkour-lite, right down to being infected yourself.

But Techland's undead prints are still all over the IP and in many ways, Dying Light was born of the OG Dead Island so... undead apples and undead oranges.