On the first day of CES 2020, Hisense has revealed new info on their plans to combat the dominated TV market where OLED 4K screens are concerned, with their titled "ULED XD" line of panels. Spouting "Duel Cell" technology as the company's Golden Ticket, head of marketing at Hisense Australia, Andre Iannuzzi claims that if "there ever was a Hisense TV technology to challenge OLED, this would be it".

And while Kosta roams the CES showfloors for us with his superior knowledge on all things tech, I'll let the press release do the talking for this announcement:

Dual Cell™ Technology Explained
Unlike most conventional LED TVs, the Dual Cell™ ULED XD uses not one but two LCD layers that are precision-bonded together. The first is a greyscale or monochrome layer that controls luminance, while the second layer controls colour. The grayscale layer sits behind the colour layer and effectively blocks light from pixels that need to be darker, creating more than 2 million dimming zones.

Combined with Dolby Vision™ HDR, this fusion of LCD layers results in a display that delivers remarkably deep blacks, dazzling brightness and brilliant colour with a level of contrast accuracy that is unparalleled by existing LED TVs on the market.

Immersive, True-to-Life Image
Backed by Hisense’s sophisticated proprietary processing technology known as Hi-View Engine, the Hisense ULED XD produces an extraordinarily crisp and clear image for all kinds of viewing, be that streaming, sports or cinema.

Image quality is bolstered by a Depth Enhancer, along with adaptive Sports Mode and Game Mode for immersive entertainment, while the TV also offers rich sound thanks to Dolby Atmos® Audio.

Stylish and Smart
The TV’s design is just as sophisticated as the technology, boasting a folded aluminium stand, crisp metallic finish and floating edge screen; making it a showstopping and impactful addition to contemporary living rooms. The unit is also easy to use, armed with an updated AI-powered operating system and Bluetooth connectivity.

Hisense has told us we'll know more about local pricing on the updated panels sometime in the first half of this year, but for now it's beginning to look like technology in the space is equalising, which *should* mean we'll start seeing better deals on the top-end range of 4K HDR TVs on the whole.

More to come...

I'm pretty sure this is how QLED works.

The best thing about Hisense is its 3 year warranty and onsite repair service. i would never buy top brands again with their s***ty 12 month warranties.