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Topic: Riot Games and the AFL Team Up for League of Legends: League...
Steve Farrelly
AusGamers Editor
Posts: 7665
Location: Sydney, New South Wales

Last year Riot Games kicked off what originally began as a venture with Red Bull Australia, to bring the tried and tested "State of Origin" team sporting concept that is quintessentially Australian, to esports through League of Legends. And now they've expanded the concept in a "world first partnership" with the AFL.

L to R: Jayke "Jayke" Paulsen, Darren Birch, Daniel Ringland, Tim "Carbon" Wendel

In fact, the AFL is proving to be one of the most proactive professional sporting outfits where esports is confirmed, with both Essendon and the Adelaide Crows building teams, while the rest of the competition looks on in vested interest at this seemingly burgeoning Wild West of a sporting explosion.
The AFL and Riot Games, creator of worldwide phenomenon League of Legends and industry leader within esports, are joining forces to bring a premier stadium tournament to Melbourne, Australia this coming November, 2018.

Building off the deep sporting rivalries that exist between Australian states and territories and New Zealand, League of Legends: League of Origin marks the beginning of an exciting partnership between the two major sports and entertainment leaders.

The short, intense competition will bring together the very best professional players from Oceanic League of Legends esports in an all-star style event where they will step outside their regular season teams to play for their home side.
“Esports is one of the most exciting emerging industries to come in and disrupt the traditional sports landscape. Riot are a respected and credible leader in this space, and this event will be a great opportunity to continue on that path. We will bring our expertise and insight to the competition, giving all-star players an opportunity to play with different teams, play in a different tournament structure and in a radically different venue environment.”

“Our vision is to progress the game of AFL and continue to help fans share in the experience of footy. Working with Riot is one step towards us learning new ways to connect with fans and enhance the complete digital experience.”

“We’re excited to continue to learn and lead in this space with our new partner, Riot, and to work with our two AFL clubs already in this space, Adelaide Crows and Essendon Bombers, to build out player pathways and opportunities.”

Daniel Ringland, Head of Oceanic Esports for Riot Games said “The AFL is a world class league, and leads Australian sport in many key areas. From fan engagement through to player welfare and development, they’re the gold standard. We aspire to the same levels of excellence for our pro players and fans of League of Legends esports, so a strategic partnership makes absolute sense.”

“The AFL and Riot are culturally aligned, both being firm believers in putting the fan and player experience first. We’re excited to be paving the way for esports fans in Oceania.”
Hopefully my (once) Mighty Blues jump on the bandwagon soon enough, but either way it's fantastic to see esports facing a world of professional infrastructure and support, and all through a platform that is the largest sporting code in the country.

Details on the November venue (*cough* Etihad *cough*) will be announced in the "coming weeks", according to Riot. So stay tuned.

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