top_left top_right
bottom_left
Next Event: Unknown | Forum Rules | QGL Website | Event Registration
openFolder AusForums.com
iconwatfolderLineopenFolder LANs
iconwatfolderLineopenFolder QGL
iconwatfolderLineopenFolder QGL Forum
Author
Topic: Talking Xbox One X with Microsoft’s Shannon Loftis
KostaAndreadis
Posts: 2994
Location: Melbourne, Victoria

Recently we had the opportunity to sit down with general manager of Microsoft’s Global Games Publishing, Shannon Loftis, to discuss the new console and pose some questions about the past, present, and future of Xbox. Like, does the Xbox One X represent the end of the traditional console generation cycle? Was it tough to delay the launch of Crackdown 3? And, what secret marketing strategy got the company in early on the PUBG phenomenon?



But again, it’s hard to shake the feeling that the Xbox One X represents a new console. Albeit one that changes the story a bit. Instead of starting anew with brand new interfaces, controllers, and games, the One X simply offers the best version, visually speaking, of the Xbox One line. Like a fancy new phone, but a console.

“I think hardware needs to continue to evolve and will continue to evolve, and Xbox is always going to be the cornerstone to our gaming business,” Shannon tells me. “I do think that there's a certain value to gamers in knowing that if they game on the Xbox One S or the Xbox One X, and we move on at some point in the future to a different version of the console, that library still works. That it still applies. And this actually turns out to be of value to developers as well because then they can choose when to sequel, or create, and it's not forced by some new console lifecycle.”

Which begs the question, are we effectively seeing the end of the traditional console cycle?

“Are we consciously trying to overturn the generational cycle?” Shannon pauses, “I wouldn't say that's the goal. It may have that impact, but what we're trying to do really is just deliver the choice that gamers want.”


Click Here to Read Our Full Discussion with Microsoft's Shannon Loftis
system
--
Steve Farrelly
AusGamers Editor
Posts: 7542
Location: Sydney, New South Wales

Fantastic interview K, first class work. And great insights too!
system
--
Not a new post since your last visit.
New Post Since your last visit
Back To Forum
Advertise with Us | Privacy Policy | Contact Us
© Copyright 2001-2017 AusGamers Pty Ltd. ACN 093 772 242.
Hosted by Mammoth Networks - Australian VPS Hosting
Web development by Mammoth Media.