Any fans of the intricate Madden series will likely find this video over at nfl.com more than interesting, as it looks like the team are really reaching out to the hardcore with the ability to control your Madden 10 franchise pretty much anywhere.

Up to 32 people can compete in an online franchise series with full trading and management available from the web as well as an all-new iPhone application. This is obviously for the PC version of the game, but it's still pretty cool nonetheless. No word yet as to whether the iPhone app will work locally, but there doesn't seem to be too much in the way of region locking yet, so finger's crossed if you're a Madden fan.