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Topic: jerry's microsoft ad
Spook
Posts: 22520
Location: Brisbane, Queensland
i put it to you that jerry is the best looking 58 year old around

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Persay
Posts: 5163
Location: Brisbane, Queensland
worst ad ever
TicMan
Posts: 3613
Location: Brisbane, Queensland
Someone needs to fire their Ad agency.
Triamks
Posts: 1670
Location: Brisbane, Queensland
Wikipedia says Jerry is only 54. Your comment still runs true though. I'm inclined to agree with Persay though. I'm left confused.
Martz
tubby
Posts: 1638
Location: Brisbane, Queensland
i put it to you that jerry is the best looking 58 year old around


richard gere is dreamier...
Mr Hardware
Posts: 3550
Location: Brisbane, Queensland
wat
infi
Posts: 9529
Location: Brisbane, Queensland
that gets a big WTF
d0mino
Posts: 3444
Location: Brisbane, Queensland
this type of ad is called a brand ad,

its not selling a product, but aligning the brand with a specific attitude and emotion.

ie, microsoft is like you (it eats chiros and buys shoes at s*** shoe stores), it has a sense of humour and is approachable.

Kat
Posts: 10040
Location:
Sean is sexier
Spook
Posts: 22524
Location: Brisbane, Queensland
f*** off
jerry is the sexiest
thermite
Posts: 208
Location: Brisbane, Queensland
makes me wanna buy something but i don't know what
infi
Posts: 9530
Location: Brisbane, Queensland
makes me wish curb your enthusiasm was back
simul
Posts: 296
Location: Brisbane, Queensland

The first ads are scheduled air starting on September 4th. Seinfeld is reportedly being paid $10 million for his work.

The ads are part of a $300 million advertising campaign from Microsoft in an attempt to overhaul their image. Specifically, one Microsoft executive has stated that Apple's 'Get a Mac' ad campaign has had a damaging effect on Vista's image.
"We've got a pretty noisy competitor out there," Brooks said of Apple whose "I'm a Mac... and I'm a PC," commercials criticize Windows Vista. "You know it. I know it. It's caused some impact. We're going to start countering it. They tell us it's the iWay or the highway. We think that's a sad message. Software out there is made to be compatible with your whole life."


Microsoft should have just hired 300 million dollars worth of goons to go around beating up people with macs.
sLaps_Forehead
Posts: 3681
Location: Brisbane, Queensland
richard gere is dreamier...



nah he doesnt count 'cos he shoves hamsters up his arse
Persay
Posts: 5164
Location: Brisbane, Queensland
i think the more people that go WTF? means its more successful as their WTF conversations involve the microsoft brand more and more
Damo
Posts: 3177
Location: Brisbane, Queensland
taken from http://www.rlslog.net/

Did you “get” the new Microsoft commercial? Apparently, some people didn’t, so Microsoft officials were calling reporters Friday to explain it. The Redwood, Wash., company started airing a commercial Thursday night in which comedian Jerry Seinfeld encounters Bill Gates shopping for real leather shoes at Shoe Circus! - “quality shoes at discount prices, why pay more?” - and helps Gates squeeze into a pair. As they walk out of the store together eating churros, Seinfeld asks Gates if he and the other great brains at Microsoft “are ever going to come out with something that will make our computers moist and chewy like cake so we can just eat them while we’re working?” In response, Gates wiggles his bottom.

The ad barely mentions the word “Microsoft” and never mentions Windows. Nevertheless, the Microsoft officials who phoned reporters Friday said it is indeed a campaign to brand Windows, “the start of a conversation … easily the largest marketing campaign we’ve ever had.” Microsoft plans to hire 155 “gurus” by the end of the year to work in Circuit City, Best Buy and other retailers to help customers pick out PCs, said Eric Hollreiser of Microsoft - presumably the way Seinfeld helped Gates pick out shoes. Microsoft is also working with PC manufacturers to deliver “a compelling Windows experience” - to study how long it takes, for example, for Windows to start up and shut down. Mobile phones and Microsoft’s Web site are also part of the plan. Hollreiser said Microsoft will do “a terrific job of delivering consumer information.”
parabol
Posts: 4718
Location: Brisbane, Queensland
Lamest ad ever.

No goal, no impact, completely unnecessary and uninteresting .. just like Vista.

I guess that's the point, right?
Mantra
Crusty old man
Posts: 2097
Location: Brisbane, Queensland
Microsoft should have just hired 300 million dollars worth of goons to go around beating up people with macs.
Hired goons?!

I loled.
tequila
Posts: 32
Location: Brisbane, Queensland
the fact that we're discussing it means the ad has done its job, end of story
ara
Posts: 2257
Location: Sydney, New South Wales

second ad is out.

I think it is pretty good. better then the first.
Spook
Posts: 22585
Location: Brisbane, Queensland
if people complained about the first ad, they are certainly not going to like the next one:
infi
Posts: 9567
Location: Brisbane, Queensland
i'll give them an "A" for effort but whatever they're selling, i'm not buying.
ara
Posts: 2259
Location: Sydney, New South Wales

whatever, 10 to 1 you already have.
parabol
Posts: 4725
Location: Brisbane, Queensland
"already have" and "will in future" are separate things.

Especially after the failure of Vista, when people lost faith in Microsoft.
Spook
Posts: 22586
Location: Brisbane, Queensland
whatever, 10 to 1 you already have.


ill take that bet

hahaah
Triamks
Posts: 1676
Location: Brisbane, Queensland
I liked this ad. This one actually made sense.
Sc00bs
Posts: 3166
Location: Brisbane, Queensland
well atleast jerry is earning his keep from the begining
Strik3r
Posts: 1510
Location: Gold Coast, Queensland
i liked it :P Its very Seinfeld humour
thermite
Posts: 217
Location: Brisbane, Queensland
Nothing will ever beat the Ballmer ad

demon
Posts: 3648
Location: Brisbane, Queensland
i thought the message was 'hey! when you've got this much cash to chuck at advertisers, who gives a f*** what you're selling!'
kos
Posts: 742
Location: Melbourne, Victoria
No, I think the message was that you would expect Windows 1.0 (with reversi) to sell for $500 or more but it's actually only $99...
thermite
Posts: 219
Location: Brisbane, Queensland
I think demon was talking about the ads about nothing.
kos
Posts: 743
Location: Melbourne, Victoria
Oh.
Scorp
Posts: 111
Location: Brisbane, Queensland
I'm seriously shocked Ballmar started at that (ad) and got to where he is today... it kinda explains that monkey stage performance he did that time (no link sorry).

That second jerry + bill ad i found funny :) and it doesnt take much to realise what the ad is about, connecting with people, making software that fits to them better. It's a play on how dis-connected micrsoft got at one stage but what is to come in in terms of a re-connect. I think its smart, for them to acknowledge this rather then deny it etc big balls type move in the big industry.
parabol
Posts: 4728
Location: Brisbane, Queensland
I think its smart, for them to acknowledge this rather then deny it etc big balls type move in the big industry.

It's such a freaking passive way of doing it though.

This is how you accept failure with humour and try to make up for it:


Spook
Posts: 22590
Location: Brisbane, Queensland
the dude in the mother ad is in something else at the moment

is he the nerdy dude telling anz customers to download the iphone app?
épic™
Posts: 1890
Location: Brisbane, Queensland
you all go on about how the ads are fail, but here you are talking about them. isn't that the point of an ad?

i think they are funny.
kos
Posts: 744
Location: Melbourne, Victoria
Agreed, they are entertaining, they are showing that Microsoft is actually starting to try again, and they're getting people talking about them. Sounds like a pretty successful campaign so far, people just bag anything Microsoft out of habit (not saying they didn't earn that).
system
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