from SMH.

Sony announced Friday that it will start offering virtual advertising space in PlayStation 3 games as part of efforts to stem losses from the console.

Players may see the ads in spaces such as billboards and wall surfaces within the games, it said.

"Various game titles are played by fans who like certain things, which can offer opportunities for targeted ads," said a Sony spokesman.

I really dislike this trend. If they are going to do stuff like this they really need to start dropping the price of the games.

Hasn't this been going on for ages though?
Posters on Subway walls in games have been about a long time.

What, you dont think Coke/Pepsi paid for them to be there? please.

As long as it stays 'backround' advertising, like it always has been, then I see no real harm. If you start needing to find a Can of Coke to fill up your Energy Bar, then thats another issue. But I wouldn't play a game like that anyway.

They're pretty much doing it already. MGS4 was oozing with product placement. Why the hell does Snake need to carry around an iPod?

Heaps of games already do ads that fit into the game environment. Like splinter cell and rainbow six had s***loads of background ads.

If they are talking about popups during play or some s*** then that is bad.

Why the hell does Snake need to carry around an iPod?

because he is a fanboi!

If they are talking about popups during play or some s*** then that is bad.

this is the main issue...if this happen it would be s***. but background adds are everywhere now anyway so who cares. don't read them.
makes it more realistic anyway.