If you're aware (or a proud owner) of an LG OLED then this might as well be us preaching to the choir. But, even choirs need a good sermon every now and then -- which is what our in-depth review of the latest LG CX 65-inch 4K OLED TV is. Praise be to the benefits of OLED, Dolby Vision, G-Sync, and 4K.

After seeing it action with Control at CES 2020 we couldn't wait to test it out.

You may know a little bit about OLED technology and how it differs from regular or Q-powered LED displays. You might know that the O weirdly stands for Organic, and that its sci-fi sounding ‘emissive electroluminescent layer’ emits light based on the response of an individual pixel. There are millions of pixels in a 4K display so the whole ‘self-lit’ effect is immediate and stunning. Or, you simply recall someone saying that the black-levels on an OLED TV are the best in the business. No matter your understanding, for those that have looked into picking up a 4K TV in recent years -- you’ll be aware that the LG OLED range has built up a reputation on picture quality alone.

But, with the release of the PlayStation 5, Xbox Series X, and new PC graphics hardware from both NVIDIA and AMD on the horizon -- an entire generation of interactive entertainment is about to kick off in a matter of months. Great picture quality is merely the jumping off point. Choosing the right display in 2020 is a decision that carries a little more weight than simply pairing it with modern streaming services and current gaming consoles.

As the latest LG OLED, dubbed the X-series -- as in tenth generation -- the CX presents a high-end display that takes OLED technology forward in meaningful ways, with new underlying chipset technology and support for next-gen features like variable refresh rates (the CX is G-Sync Compatible) and Dolby Vision for pristine industry calibrated colour and HDR. All design decisions that feel tailor-made for 2020, 2021, and beyond.

Click Here to Read Our Full LG CX 65-inch 4K OLED TV Review

Does it display ads once you get it home?

Is the UI painfully slow?

Agreed, all picture "enhancements" should be off by default and 1:1 pixel display as standard!

HDMI standards are so bad for consumers, it would be nice if they were upgradable or done away with completely because the copy protection hasn't slowed down pirates and having to upgrade 3 parts of your system (we don't even have HDMI 2.1 AV receivers in Australia yet) just to get 1 feature to work as intended is ridiculous!

Also read somewhere that their HDMI 2.1 is limited to 40 gbps and not the full 48 gbps... the 2019 model's HDMI 2.1 did allow the full fat 48 gbps... I have no idea what effect this will have on the PS5 or XSX consoles when they arrive...

they also dropped dts support, likely cost cutting to improve price.