Specifically, they're building an Esports Supercars racing team to join the ever-growing world of "e-racing" -- the Esports equivalent of racing games that formed within its own bubble across games like iRacing and other "sim racing" experiences which comes stably built with a healthy community and plenty of support from companies who can see the larger value in the sim racing world.

Here's Red Bull Holden Racing Team's official line on their hotlap into the world of esports:

The Red Bull Holden Racing Team has announced it will be launching an Esport Supercars team, racing for the first time in the 2019 Gfinity Supercars Eseries.

In the simulator will be Dayne Warren, three-time iRacing V8 Supercars Official Series Champion, two-time Oceanic Sim Racing V8 Supercars Series Champion and 2017 Australian Online Supercars Champion.

Dayne says, “I’m stoked to be launching the Red Bull Holden Racing Team Esport Supercars team and to be competing against some of the best sim racers across Australia and New Zealand. To be backed by the team is incredible and I was able to meet one of the drivers, Shane van Gisbergen ahead of the competition, which was a massive highlight.”

To celebrate the new addition to the team, Red Bull Holden Racing Team Supercars driver, Shane van Gisbergen took Dayne for a supercar hot lap at Sydney Motorsport Park. As the two racing worlds collided on the track, Dayne was able to share an experience with one of his heroes and Shane learnt all about the world of sim racing.

Shane van Gisbergen said, “I’m really excited to welcome Dayne into the extended Red Bull Holden Racing Team crew. After experiencing the simulator, there’s no doubt that Dayne is incredibly talented in sim racing. It’s exciting that the Red Bull Holden Racing Team is getting behind a sport with one of the biggest followings in the world. We will be supporting Dayne throughout the Eseries and who knows hopefully we can both come away from the season with some podium finishes.”

And while teammate Jamie Whincup has numerous achievements out on track in the real world, it seems like we won’t be seeing him lining up on the Eseries grid any time soon.

“The world is changing and Esports are only going to get bigger, so it’s great to see Triple Eight Race Engineering supporting Esports and engaging in the Eseries space with Red Bull Holden Racing Team. Judging from my limited experience with gaming and simulators I will continue with what I know best and keep it on the racetrack,” said Jamie Whincup.

In its second year running, the 2019 Gfinity Supercars Eseries opening round will be held on 24th September and run through to the end of the Supercars season in November. Twelve of the best sim racers across Australia and New Zealand will go head to head over six rounds on the world’s leading motorsport simulation software, iRacing.

The series can be viewed right here for free, Red Bull Holden Racing revealed.

Good too see that they are still commited to support a Sim team and not pulling out after the annoucement that Gfinity are closing down after the Supercar Series just a week ago.
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Yeah, they're actually super-committed, the expecation is that someone else will wind up taking the space of Gfinity. There's money and accolades to be made here, just needs a more directed, measured approach